The Marketing Kingfisher Concentration offers students the opportunity to gain a preliminary of marketing principles and their application. This Kingfisher Concentration is only available to students who are not in the Heider College of Business.
KINGFISHER: MARKETING REQUIREMENTS (9 CREDITS)
| Code | Title | Credits |
|---|---|---|
| MKT 319 | Principles of Marketing | 3 |
| Select two of the following: | 6 | |
| Consumer and Market Behavior | ||
| Sales Management | ||
| Marketing Research | ||
| Advertising and Promotion | ||
| Marketing Analytics | ||
| Global Marketing | ||
| Public Relations | ||
| Digital Marketing | ||
| Agency Practicum I | ||
| Sports and Special Event Marketing | ||
| Total Credits | 9 | |