Every Marketing major must complete MKT 333, MKT 343, and MKT 473. Students may then choose to complete the remaining 9 credits of study with MKT electives (except MKT 319) OR choose a Strategic Communications or Customer Analytics specialization. All three paths are listed below:

Major in Marketing Requirements:18 Credits

MKT 333Consumer And Market Behavior3
MKT 343Marketing Research3
MKT 473Marketing Management: Policy And Strategy3
Electives or Specialization
Select nine credits of MKT electives at the 300-400 level (except MKT 319). 9
Total Credits18

MKT 363 may fulfill the global business requirement and also count as an elective in the major area for general marketing majors only.  The general marketing major must take three business electives.  At least one of the three business electives must be outside of marketing.  A business elective is any upper division business class.  Business foundation classes are not considered business electives.  If a student double majors, the courses taken as part of the second major fulfill the business electives requirement.

However, MKT 363 will not count as a required major class or a marketing elective for students pursuing a specialization. The specialized marketing major must take two business electives.  At least one of the two business electives must be outside of marketing.  A business elective is any upper division business class.  Business foundation classes are not considered business electives.  If a student double majors, courses taken as part of the second major fulfill the business electives requirement.

The Strategic Communications specialization within the marketing major focuses on strategic communications, including advertising and public relations. It is designed for students interested in advertising, branding, public relations, or corporate communications.

Major in Marketing: Strategic Communications specialization requirements (18 credits)

Marketing core courses
MKT 333Consumer And Market Behavior3
MKT 343Marketing Research3
MKT 473Marketing Management: Policy And Strategy3
Strategic Communications courses
MKT 353Advertising And Promotion3
MKT 377Public Relations3
Select one of the following Strategic Communications electives:3
Sales Management
Marketing Internship
Sports and Special Event Marketing
Social Media
Public Relations Writing
Advertising Campaigns I
Advertising Copy Writing
Digital Foundations for the Web
Graphic Design I
MKT elective at the 300 or 400 level, (except 319)
Total Credits18

The specialization in Customer Analytics within the marketing major focuses on the research component of the marketing discipline (data collection, organization, analysis, and interpretation). It is designed for students interested in marketing research, consumer insights, customer analytics, or graduate work in marketing.

Major in Marketing: Customer Analytics specialization requirements (18 credits)

Marketing core courses
MKT 333Consumer And Market Behavior3
MKT 343Marketing Research3
MKT 473Marketing Management: Policy And Strategy3
Customer Analytics courses
BIA 354Data and Information Management3
BIA 480Business Analytics3
Select one of the following Customer Analytics electives:3
Marketing Internship (must be specialization-specific)
Econometrics
Financial Modeling
Total Credits18