The Customer Analytics Track within the Marketing Major focuses on the research component of the marketing discipline (data collection, organization, analysis, and interpretation). It is designed for students interested in marketing research, consumer insights, customer analytics, or graduate work in marketing.
Marketing: Customer Analytics Track Requirements: 18 Credits
| Code | Title | Credits |
|---|---|---|
| Marketing Core required courses: | ||
| MKT 333 | Consumer and Market Behavior | 3 |
| MKT 343 | Marketing Research | 3 |
| MKT 473 | Marketing Management: Policy and Strategy | 3 |
| Customer Analytics required course: | ||
| MKT 361 | Marketing Analytics | 3 |
| Customer Analytics Electives (select two from the list of courses below): | 6 | |
| Data and Information Management | ||
| Python Programming for Data Analytics | ||
| Machine Learning | ||
| Econometrics | ||
| Financial Modeling | ||
| Digital Marketing | ||
| Total Credits | 18 | |
NOTE: MKT 363 Global Marketing and MKT 366 Marketing Internship may not service as a major elective for the Customer Analytics Track.