Marketing: Sports Business Track

The Sports Business Track within the Marketing Major is designed for students who wish to prepare for marketing opportunities in a sports business context (e.g., team sports, sporting events, sports facilities, corporate sponsorship, sports manufacturing, sports retailing).

Marketing: Sports Business Track (18 Credits)

Marketing Core required courses:
MKT 333Consumer and Market Behavior3
MKT 343Marketing Research3
MKT 473Marketing Management: Policy and Strategy3
Sports Business required course:
MKT 453Sports Marketing3
Sports Business Electives (select two from the list of courses below):6
Economics of Sports
Sales Management
Advertising and Promotion
Service and Experience Marketing
Marketing Analytics
Public Relations
Digital Marketing
Total Credits18

NOTE: MKT 363 Global Marketing and MKT 366 Marketing Internship may not serve as a major elective for the Sports Business Track.