Marketing

Every Marketing major must complete MKT 333 Consumer and Market Behavior, MKT 343 Marketing Research, and MKT 473 Marketing Management: Policy and Strategy. Students may then choose to complete the remaining 9 credits of study with MKT electives (except MKT 319 Principles of Marketing) OR choose a Strategic Communications or Customer Analytics specialization. All three paths are detailed below.

Major requirements:18 credits

MKT 333Consumer and Market Behavior3
MKT 343Marketing Research3
MKT 473Marketing Management: Policy and Strategy3
Electives or Specialization
Select nine credits of MKT electives at the 300-400 level (except MKT 319). 19
Total Credits18


Strategic Communications specialization requirements: 18 credits

The Strategic Communications specialization within the marketing major focuses on strategic communications, including advertising and public relations. It is designed for students interested in advertising, branding, public relations, or corporate communications.

Marketing core courses
MKT 333Consumer and Market Behavior3
MKT 343Marketing Research3
MKT 473Marketing Management: Policy and Strategy3
Strategic Communications courses (select at least two):
MKT 353Advertising and Promotion3
MKT 377Public Relations3
MKT 433Digital Marketing3
Students may choose to take all of the Strategic Communications courses listed above to complete their major. If only two of the above courses are selected, students must choose one of the courses below:
Sales Management
Marketing Internship
Sports and Special Event Marketing
Social Media
Public Relations Writing
Media Strategy
Advertising Copywriting and Design
Digital Foundations
Graphic Design
Total Credits18

Note: MKT 363 Global Marketing may not serve as a major elective for the Strategic Communications specialization.
 

Customer Analytics specialization requirements: 18 credits

The specialization in Customer Analytics within the marketing major focuses on the research component of the marketing discipline (data collection, organization, analysis, and interpretation). It is designed for students interested in marketing research, consumer insights, customer analytics, or graduate work in marketing.

Marketing core courses
MKT 333Consumer and Market Behavior3
MKT 343Marketing Research3
MKT 473Marketing Management: Policy and Strategy3
Customer Analytics courses
BIA 354Data and Information Management3
BIA 480Business Analytics3
Select one of the following Customer Analytics electives:3
Marketing Internship (must be specialization-specific)
Econometrics
Financial Modeling
Total Credits18

Note: MKT 363 Global Marketing may not serve as a major elective for the Customer Analytics specialization.