Marketing: Strategic Communications Track

The Strategic Communications Track within the Marketing Major focuses on the pivotal role that marketing communications play in carrying out strategic promotional objectives and activities. The track is designed for students interested in the development, implementation, and/or management of marketing strategies and activities related to promotion, advertising, branding, public relations, media design, content creation, sales, social media, sponsorship, influencer marketing, media planning, and other emerging forms of marketing communications.

Strategic Communications Track Requestions: 18 Credits

Marketing core required courses:
MKT 333Consumer and Market Behavior3
MKT 343Marketing Research3
MKT 473Marketing Management: Policy and Strategy3
Strategic Communications required courses:
MKT 353Advertising and Promotion3
MKT 377Public Relations3
Strategic Communications elective course (select one from the list below):3
Sales Management
Digital Marketing
Agency Practicum II
Digital Foundations
Graphic Design
Social Media
Public Relations Writing
Media Strategy
Advertising Copywriting and Design
Total Credits18

Note MKT 363 Global Marketing and MKT 366 Marketing Internship may not serve as a major elective for the Strategic Communications Track. 

Note: Students performing a Strategic Communications-specific role in BUS 436 iJay Practicum II may seek Department Chair approval to count BUS 436 iJay Practicum II as an elective for the Strategic Communications Track. BUS 435 iJay Practicum I and MKT 435 Agency Practicum I cannot be used to fulfill a major elective for the Strategic Communications Tracks.