Marketing and Management

Management

For the degree of Bachelor of Science in Business Administration (BSBA) with Management as the major field of concentration, students may choose from seven tracks:

  • Business Ethics
  • General Entrepreneurship
  • Human Resource Management
  • Military Management (ROTC students only)
  • 4-Year Pre-Law
  • Social Entrepreneurship

Marketing

For the degree of Bachelor of Science in Business Administration with Marketing as the major field of concentration, this program is designed for students interested in general careers in marketing management and/or specific jobs in sales, service, retailing, advertising, marketing research, or customer analytics. The major consists of nine credit hours that examine core elements of marketing management and nine credit hours tailored to a student’s particular interests. Students may choose a specialization within marketing, but are not required to do so. They may only specialize in one area within marketing. No more than six credit hours may be counted toward both a marketing major and any other major or track within the business school. Substitutions for marketing electives may be made only with the approval of the Department Chair. Students considering marketing as a major are advised to take MKT 319 Principles of Marketing before the fall semester of their junior year.

Majors in Management

Majors in Marketing

BSBA/M.S. Accelerated Programs

Minors in Management

Faculty

Professors: Andrew B. Gustafson, Beverly J. Kracher, Alexei Marcoux, Stacey M. Menzel Baker, Matthew T. Seevers, Sarah Singletary Walker

Associate Professors: Todd C. Darnold, M. Lance Frazier, Peter Jack Gallo, Bryan Johnson, Mary Dana Laird, Timothy P. McMahon, Eric J. Neuman, Nicholas Santos S.J., Regina M. Taylor, Trent Wachner, James Zboja

Assistant Professor: Jonathan Drake

Instructors: Laurie K. Baedke, Rose H. Jarmon, Taylor Keen, Amy J. Parrish