Marketing: Customer Analytics Track

The Customer Analytics Track within the Marketing Major focuses on the research component of the marketing discipline (data collection, organization, analysis, and interpretation). It is designed for students interested in marketing research, consumer insights, customer analytics, or graduate work in marketing.

Marketing: Customer Analytics Track Requirements: 18 Credits

Marketing Core required courses:
MKT 333Consumer and Market Behavior3
MKT 343Marketing Research3
MKT 473Marketing Management: Policy and Strategy3
Customer Analytics required course:
MKT 361Marketing Analytics3
Customer Analytics Electives (select two from the list of courses below):6
Data and Information Management
Python Programming for Data Analytics
Machine Learning
Financial Modeling
Digital Marketing
Total Credits18

NOTE: MKT 363 Global Marketing and MKT 366 Marketing Internship may not service as a major elective for the Customer Analytics Track.