The Sports Business Track within the Marketing Major is designed for students who wish to prepare for marketing opportunities in a sports business context (e.g., team sports, sporting events, sports facilities, corporate sponsorship, sports manufacturing, sports retailing).
Marketing: Sports Business Track (18 Credits)
| Code | Title | Credits |
|---|---|---|
| Marketing Core required courses: | ||
| MKT 333 | Consumer and Market Behavior | 3 |
| MKT 343 | Marketing Research | 3 |
| MKT 473 | Marketing Management: Policy and Strategy | 3 |
| Sports Business required course: | ||
| MKT 453 | Sports Marketing | 3 |
| Sports Business Electives (select two from the list of courses below): | 6 | |
| Economics of Sports | ||
| Sales Management | ||
| Advertising and Promotion | ||
| Service and Experience Marketing | ||
| Marketing Analytics | ||
| Public Relations | ||
| Digital Marketing | ||
| Total Credits | 18 | |
NOTE: MKT 363 Global Marketing and MKT 366 Marketing Internship may not serve as a major elective for the Sports Business Track.