The Strategic Communications Track within the Marketing Major focuses on the pivotal role that marketing communications play in carrying out strategic promotional objectives and activities. The track is designed for students interested in the development, implementation, and/or management of marketing strategies and activities related to promotion, advertising, branding, public relations, media design, content creation, sales, social media, sponsorship, influencer marketing, media planning, and other emerging forms of marketing communications.
Strategic Communications Track Requestions: 18 Credits
| Code | Title | Credits |
|---|---|---|
| Marketing core required courses: | ||
| MKT 333 | Consumer and Market Behavior | 3 |
| MKT 343 | Marketing Research | 3 |
| MKT 473 | Marketing Management: Policy and Strategy | 3 |
| Strategic Communications required courses: | ||
| MKT 353 | Advertising and Promotion | 3 |
| MKT 377 | Public Relations | 3 |
| Strategic Communications elective course (select one from the list below): | 3 | |
| Sales Management | ||
| Digital Marketing | ||
| Agency Practicum II | ||
| Digital Foundations | ||
| Graphic Design | ||
| Social Media | ||
| Public Relations Writing | ||
| Media Strategy | ||
| Advertising Copywriting and Design | ||
| Total Credits | 18 | |
Note MKT 363 Global Marketing and MKT 366 Marketing Internship may not serve as a major elective for the Strategic Communications Track.
Note: Students performing a Strategic Communications-specific role in BUS 436 iJay Practicum II may seek Department Chair approval to count BUS 436 iJay Practicum II as an elective for the Strategic Communications Track. BUS 435 iJay Practicum I and MKT 435 Agency Practicum I cannot be used to fulfill a major elective for the Strategic Communications Tracks.