MGT 271. Organizational Behavior. 3 credits. FA, SP, SU

Organizational behavior examines human behavior in work settings and the impact of both group and individual factors on that behavior. This course introduces students to the relevant topics of the field and how these topics influence job performance and work attitudes. Students will explore the topics addressing the management of individuals, the management of teams and groups, and the management of organizations. Specific topics may include the study of managerial decision-making, employee motivation, organizational politics, organizational culture and organizational design. P: Sophomore standing; PSY 201 strongly recommended.

MGT 301. Managerial Process And Organizational Behavior. 3 credits. FA, SP, SU

Introduces the principal duties of managers in modern organizations and the processes they use to promote employee satisfaction and performance. Students will explore the topics addressing the management of individuals, the management of teams and groups, and the management of organizations. Specific topics may include the study of leadership philosophies, organizational structure and design, managerial decision-making, employee motivation, managing group dynamics, team building, leadership, and communication. P: 45 credit hours completed; Contemporary Composition course.

MGT 315. Law for Business Leaders. 3 credits. FA, SP, SU

This course develops students’ legal analytical skills in the context of business leadership. Students will gain an understanding of the American legal system and learn fundamental rules of business law, particularly of torts and contracts. Students will develop an appreciation of how law affects business decision-making, of competing policy concerns underlying the law, and how to apply business law skills to manage legal risks. P: Soph standing.

MGT 341. Advanced Organizational Behavior. 3 credits. OD

Development of an in-depth understanding of behavioral concepts, methods, and skills which underlie managerial competence in preventing and solving problems within and between individuals and groups. Theoretical review of motivation, group dynamics, leadership behaviors, and organizational change. Various laboratory exercises and cases are used to highlight the concepts and furnish practice in applying them to management problems. P: MGT 301 or MGT 271.

MGT 351. Human Resources Management. 3 credits. OD

Management's approach to and the principles for handling the human factor in an enterprise to maximize the productive efficiency of the firm through sound procurement, development, utilization, and maintenance of its human resources. Emphasis placed on human resources theory. Findings of the behavioral and social sciences as they relate to work are integrated with human resources philosophy, policy, and practice. P: MGT 271; junior standing.

MGT 365. Strategic Conflict Management. 3 credits. SP

This course introduces students to the field of conflict engagement. It presents theoretical explanations of the causes of conflict and leads students to an identification and understanding of their response to and style of conflict engagement. There is a focus on explaining and distinguishing between a broad range of conflict engagement processes including negotiation, mediation, and facilitation, so that students will be able to apply the appropriate process to various types of conflict which they may encounter in their professional and personal lives. P: Jr. standing.

MGT 366. Human Resources Internship. 3 credits. FA, SP, SU (Same as ACC/BIA/BUS/ECO/ENT/FIN/MKT 366)

This course is designed to give credit to students for major-related significant practical experience working in human resources in businesses or nonprofits. The internship should allow the students to apply concepts and technical skills learned in the classroom to a real work setting. Students must work 150 hours during a semester; write a final paper describing the learning value of their internships; and participate in an end-of-semester synthesis session. The student's internship employment must be secured before registering for the class. The course is graded satisfactory/unsatisfactory. Students may take only one ACC/BIA/BUS/ECO/FIN/MGT/MKT 366 course. P: MGT 351; CR: So. stdg., Management: Human Resources majors only, IC.

MGT 371. Leadership Skills. 3 credits. FA, SP

Leadership Skills provides students with the opportunity to learn and develop the knowledge, skills, and abilities necessary to manage effectively in dynamic workplaces. The course is designed so that students are able to actively engage in the development of their own personal skills and apply those skills to situations that may arise while managing others. Specific topics may include the challenges of management as it pertains to the following: groups and teams, conflict resolution, organizational change, diversity and inclusion, and cross cultural management. An emphasis will be placed on experiential learning and developing specific skills such as communicating effectively, providing and receiving feedback to and from others, and coaching/mentoring. P: COM 203, ENG 203, MGT 271. CR: Jr. Stdg.

MGT 373. International Management. 3 credits. SP

A global perspective of the practice of management. Topics include issues of social responsibility, corporate strategy, communication, and human resource management. P: MGT 271 or MGT 301.

MGT 415. Advanced Law for Business Leaders. 3 credits. SP

Building on the foundation of MGT 315, this course develops students’ legal analytical skills in the context of business leadership. Students will learn about selected topics including: choosing a business entity, partnerships, life and death of a corporation, professional liability, employment law and employee rights, discrimination and diversity, advanced contracts, secured transactions, bankruptcy, real property, personal property, intellectual property protection, and wills and trusts. P: MGT 315, Jr. standing.

MGT 421. Recruitment and Selection. 3 credits. SP

This course is designed to provide an in-depth look at staffing and selection as a critical function of the human resources department in an organization. Students are introduced to the theory and methods for the recruitment and selection of employees. Specific topics may include equal employment opportunity, job analysis, job evaluation, and selection techniques with high levels of reliability and predictive validity. P: MGT 271 or MGT 301.

MGT 431. Training and Development. 3 credits. FA

This course is designed to provide students with an understanding of training, development, and organizational learning. In this course, students will learn how to conduct a needs assessment to determine training and development objectives, as well as how to design effective training and development programs using multiple methods to foster organizational learning. In addition, students learn to evaluate the effectiveness training and development programs. The course will also examine relevant topics of interest such as automation, technology, diversity, and career management. P: MGT 271 or MGT 301.

MGT 479. Seminar in Management. 3 credits. FA, SP

Exploration and analysis of selected problems and issues in today's business environment. Course content necessarily changes each semester as selected issues are discussed. This course is repeatable as long as topic differs (12 credits). P: MGT 271 or MGT 301.

MGT 491. The Management World: A Campus and Travel Course. 3 credits. OD

This course is designed to provide a capstone travel experience in which students make on-site visits to a variety of organizations known for their business leadership and innovative practice in the field of management. The overall aim is to complement a student's campus-based study of management concepts, processes, activities, and organizations. The course typically includes approximately 15 hours of on-campus study prior to and after the travel portion of the course. The travel portion of the course may involve various destinations. Note: A student in the Heider College of Business may only count up to six credit hours of travel courses toward their 128 credit hour program of study. CR: MGT major, IC.

MGT 493. Directed Independent Readings. 1-3 credits. OD

Limited to students who want to develop a more in-depth knowledge of a management subject beyond the regular course coverage and who have a QPA of 3.0 or better. P: Senior standing and Dean's approval.

MGT 497. Directed Independent Research. 1-3 credits. OD

Supervised independent research on topics beyond the regular course coverage. Course is limited to students who have a QPA or 3.0 or better. P: Senior standing; department consent and Dean's approval.

MKT 319. Principles of Marketing. 3 credits. FA, SP, SU

This course uses a managerial approach to present the fundamental concepts and principles associated with the discipline of marketing, with emphasis on understanding the marketing concept and appropriate marketing strategy. Topics include strategic planning, purchase behavior, marketing research, market segmentation, and traditional marketing mix elements (e.g., product, price, promotion, distribution). P: ECO 203 and 45 completed credit hours.

MKT 333. Consumer and Market Behavior. 3 credits. SP

Consumer behavior encapsulates everything from identifying consumers’ wants and needs to understanding consumers’ post-purchase evaluations. This course provides students with a working knowledge of the psychological, social, economic, and cultural factors that influence consumption related activities and markets. The course addresses key topics related to consumers, such as attitudes, motivation, emotions, health, materialism, culture, branding, persuasion, decision making, personality, satisfaction, and product adoption, among many others. Students will gain valuable experience applying the frameworks discussed in the course to better understand the underlying forces that shape consumer behavior, in order to plan and perform related marketing activities. P: MKT 319.

MKT 335. Sales Management. 3 credits. OD

Sales management is a fundamental aspect of business operations, focusing on the planning, implementation, and control of sales activities to achieve organizational goals. This course provides students with a comprehensive understanding of sales management principles, strategies, and techniques essential for success in today's competitive marketplace. P: MKT 319.

MKT 343. Marketing Research. 3 credits. FA

This course will provide students with the knowledge and tools for planning, collecting, and analyzing data relevant to understanding changes and opportunities in markets. The emphasis in this course is on marketing research as an aid to decision making. P: BIA 261, MKT 319 or DC.

MKT 353. Advertising and Promotion. 3 credits. FA

Marketing communications shape the way products, services, brands, and ideas are perceived by consumers. This course provides students with a working knowledge of the strategies, media choices, and creative tools used to execute modern advertising and promotional campaigns. The course addresses key topics and strategies related to advertising and promotion, such as branding, video media, print media, social media, digital marketing, influencer marketing, outdoor advertising, product placement, sales, and other emerging marketing practices. Students will gain valuable experience applying the strategies and tools discussed in the course to understand how to conceptualize and create more effective advertising and promotional materials. P: MKT 319.

MKT 355. Service and Experience Marketing. 3 credits. OD

The primary theme of the course is that service organizations (e.g., banks, educational institutions, hospitals, hotels, professional services, transportation companies) require a distinctive approach to marketing strategy, both in its development and execution. The second theme of the course focuses on the role of service in manufacturing businesses. This course will suggest ways that firms in the manufactured goods sector might use “service” as a primary source of competitive advantage.. P: MKT 319.

MKT 361. Marketing Analytics. 3 credits. FA, SP

In this course, students will study various tools for generating marketing insights from data in such areas as segmentation, targeting and positioning, customer lifetime analysis, customer choice, marketing resource allocation and optimization, text analysis, and search analytics. The course will provide hands-on applications of the methods taught in class and case studies that illustrate how these methods are applied in practice. P: BIA 261, MKT 319; Junior Standing.

MKT 363. Global Marketing. 3 credits. FA, SP

Strategic management of the firm's international marketing activities. Planning, organizing, and implementing international industrial and consumer goods marketing programs. Emphasis on the influence of environmental differences on marketing decisions in various countries. Lecture and case method utilized. P: MKT 319.

MKT 366. Marketing Internship. 3 credits. FA, SP, SU (Same as ACC/BIA/BUS/ECO/ENT/FIN/MGT 366)

This course is designed to award credit to students for major-related significant practical business experience. A qualifying internship should allow students to apply higher-level concepts and technical skills learned in the classroom to real work settings, and must be secured before a student registers for the class. Students must work 150 hours during a semester and complete all online course requirements, including readings, discussions, a performance evaluation from their supervisor and a paper that reflects upon their achievements. The course is graded satisfactory/unsatisfactory. Students may take only one ACC/BIA/BUS/ECO/ENT/FIN/MGT/MKT 366 course. P: MKT 319; CR: So. stdg., Marketing majors only, IC.

MKT 377. Public Relations. 3 credits. FA

The day when an organization could control its environment are over, if they ever existed. While a firm may control what it says, it must actively manage the process that builds mutually beneficial relationships between organizations and their publics. This is called Public Relations. Students will understand in depth its many aspects: reputation management, crisis communication, and its role in sense-making in organizations. P: MKT 319; CR: Jr. Stdg.

MKT 433. Digital Marketing. 3 credits.

Digital platforms like websites, email, social, and search engines have expanded the ways that companies can communicate with their customers. While most people are initially attracted to digital because of the excitement of new media, digital is fundamentally changing the marketing function. At the heart of marketing lie the consumers and their marketing journey through the stages of awareness, intent, conversion, and retention. In this course, students will learn how digital has revolutionized the interactions between firms and consumers along this journey. Digital marketing offers powerful tools to reach consumers along the funnel: online display ads raise awareness, search engine reaches consumers with intent, website facilitates conversion, and lastly, social media and email marketing help retain customers. P: MKT 319.

MKT 435. Agency Practicum I. 3 credits. FA, SP

This course blends theory with practice in providing students with hands-on management of a marketing services agency. Students will solicit clients, develop and execute strategic plans and tactics, and bill for services. This is a two-semester sequence of two credits per semester. P: MKT 353 or MKT 377 or MKT 433; CR: Jr. stdg., and DC.

MKT 436. Agency Practicum II. 3 credits. FA, SP

Continuation of MKT 435. P: MKT 435; CR: DC.

MKT 453. Sports Marketing. 3 credits. FA

This course is designed to help students learn about marketing principles, strategic concepts, and tactical applications in a sports business context. A wide variety of settings and entities will be considered to allow students to investigate the marketing of sports (e.g., teams, athletes, organizations, facilities, events) and marketing through sports (e.g., sponsorship, endorsements). P: MKT 319.

MKT 473. Marketing Management: Policy and Strategy. 3 credits. SP

Formulation and application of marketing strategies and policies by the analysis and solution of industrial and consumer goods cases dealing with the market, product, channels, selling, legislation, and the total marketing program. P: FIN 301, MKT 333, MKT 343, MGT 371; CR: Sr. stdg., Marketing majors only.

MKT 479. Seminar in Marketing. 3 credits. FA, SP

Exploration and analysis of selected problems, issues, and areas of development in today's marketing environment. Course content changes from semester to semester. This course is repeatable as long as topic differs (up to 12 credits). P: MGT 319.

MKT 491. The Marketing World: A Campus and Travel Course. 3 credits. OD (Same as BIA 491)

This major elective is designed to provide a capstone travel experience in which students make on-site visits to a variety of organizations known for their business leadership and innovative practice in the field of marketing. The overall aim is to complement a student's campus-based study of marketing concepts, processes, activities, and organizations. The course typically includes approximately 15 hours of on-campus study prior to and after the travel portion of the course. The travel portion of the course may involve various destinations. Note: A student in the Heider College of Business may only count up to six credit hours of travel courses toward their 128 credit hour program of study. P: BIA 253, CR: Sr. stdg., Marketing majors only; and IC.

MKT 493. Directed Independent Readings. 1-3 credits. OD

Limited to students who want to develop in-depth knowledge of a marketing subject beyond regular course coverage or to investigate current developments in marketing theory and practice. Course is limited to students who have a GPA of 3.0 or better. P: MKT 333, MKT 343, Heider College of Business students only; senior standing; department consent or Dean's approval.

MKT 497. Directed Independent Research. 1-3 credits. OD

Supervised independent research on topics beyond the regular course coverage. Course is limited to students who have a QPA of 3.0 or better. P: MKT 333, MKT 343; Senior standing; department consent and Dean's approval.